TikTok End Of Year 2022

The TikTok End of Year party was a night to remember for the TikTok creator community. By highlighting the power of content creation, TikTok were able to celebrate their own platform with an unforgettable experience for their guests and for those watching at home via live stream.

As soon as their VIP creator guests arrived, they were fully immersed in the world of TikTok, with plenty of creator-led vignettes and interactive touchpoints to discover. In order to celebrate TikTok’s vibrant community, guests were let loose to embark on their own creator journeys, with branded effect projection walls, a robot cam mirror room, content hubs and bespoke food and drink stations to explore.

The event evolved as the night went on with a creator-focused hall of fame, live creator performances, and a prestigious awards ceremony. The End of Year party generated extremely high levels of engagement and brand exposure from guests, press, influencers and the wider TikTok community, resulting in a successful content-led celebration.

Client: Heineken
Agency: Jack Morton
Location: Amsterdam, Netherlands
Venue: Muziekgebouw

Creative Direction
Design & Concept Management
Art Direction
Experience Mapping

Previous
Previous

Netflix YOU Season 4 Launch 2023

Next
Next

TikTok Showtime Upfronts 2022